All our secrets laid bare
We have compiled all the lessons we’ve learned, tactics and strategies we’ve developed, and our overall approach to performance marketing into a series of guides. These are our Expert Series. In them, we dish out all our secrets of how we deliver the fantastic results our clients have enjoyed.
Expert Series #1 The secret to great account structure
Great account structure provides the foundation for everything we do at Segmatic—smarter bidding, better ads, control at scale, everything. This guide explains our approach to account structure, and gives you a step-by-step guide to how we build, maintain, and optimise accounts.
Expert Series #2 The simple magic of search term analysis
We believe that once you’ve built a campaign, pretty much every decision you make on matching—positive and negative—can be made by looking at your search term data.
Expert Series #3 The key to properly setting CPAs
Setting cost per acquisition can seem simple, and as a result a lot of companies don’t give it the time and attention it deserves.
Expert Series #4 The benefits of automated ad copy
Our guide to creating logical structures to automate ad copy creation, keyword stuffing, and a revolutionary approach to copy testing.
Expert Series #5 Get the most out of audiences
Audiences are exploding. And because of that, audience strategy is now at least as important as keyword strategy.
Expert Series #6 Don’t let your bidding let you down
Sloppy bidding undermines your paid search performance, and it hands money to Google and your competitors.