The Segmatic story
In our relentless quest for results, we have developed an approach that delivers. And that approach was perfected, and is put into action, by our people. Ultimately, Segmatic is a performance marketing agency built on great people doing great work, every day.
Our head office is in Dublin’s city centre and we have a second office in San Francisco. We are a team of dedicated paid search experts and data scientists, with backgrounds in statistics, linguistics, economics, psychology, business, marketing, and even political science. Building a team of diverse backgrounds and skills means we have the perfect balance of creative, analytical, and critical thinking. This strength from diversity is a foundation for our ability to deliver for our clients. Frustrated with tools that promise the world but don't deliver? Worried about your team missing monthly targets? We’ve been there. Our team has managed in-house online marketing departments, and we bring that perspective to our work as an agency. We understand what’s important to you and we stand over our promises. If we say something is achievable, it's because we know that it is.
We believe that we are what we do repeatedly. Our values are what guide us in making sure that we are consistent in what we do, and consistent in delivering brilliant results that our clients can rely to keep growing their business.
Performance is everything
Our primary focus is on performance, within and beyond paid search. As we optimise your paid search campaigns, we're also driving your company’s long-term profits.
Bring both evidence and insight to the table. Balance them against each other using your experience to achieve results that are repeatable.
Spend the client’s money like it's our money. Give our clients full access to their data.
Be open and honest with all of our clients. Paid search is not the right option for every company, and if we think your business would get better returns from another avenue, we’ll tell you that.
Automate the detailed, repetitious work of paid search so we can spend our time and energy focusing on strategy and execution.
Dave Walker and Bart Storan founded Segmatic in 2014. Both previously worked as in-house marketers. Dave was Head of Conversion and Bidding for an international gaming company, and Bart was Product Manager for an online payments company. Sharing frustrations with traditional approaches to paid search, Dave and Bart set out to build the performance marketing agency they wish they had when they were working in-house. From starting with just Dave and Bart, Segmatic has grown to a company of over 50 people who deliver brilliant results for top-tier clients across the globe.
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We want to work with the best companies out there. We are excited by the opportunity to contribute to your company’s success and growth by combining our performance marketing expertise with your great products and services.