Senior Analyst - Data Science
Segmatic is a technology-focused digital marketing agency providing managed services, software solutions and consultancy on paid search advertising to clients including 2K Games, TM Lewin and Photobox.
Our paid search methodology achieves outstanding results for our clients. We built the Segmatic Platform to implement our methodology, to automate everything that can be automated so we can spend our time thinking about the big picture. The core of our business is managed services - a dedicated Segmatic team assigned to run a client’s paid search campaigns. We also provide consultancy services to a limited number of clients, and in Q2 we will launch the Segmatic Platform as a self-serve solution.
About the Team/Role:
Data is at the heart of what we do in Segmatic. We consider ourselves to be the most rigorous, numerate & data-driven Paid Search evangelists in the industry. At the heart of this ambitious outlook is our Data Science Team. From performance analytics to predictive modelling, we consistently aim to put numbers behind the decisions we make. The successful candidate will be a core member of this small team, and will be given the opportunity to develop original and innovative solutions to the wide range of challenging problems that stand between Segmatic and world domination.
This position is ideal for a high-quality operator who has a number of years’ experience in a numerical environment, and who harbours an ambition to deliver high-impact solutions within a small & tight-knit team. Segmatic is going places, this is an opportunity to get in at the ground-floor.
Bidding Model: From day one the successful candidate will be working on our bespoke bidding model. This predictive model dynamically calculates and updates millions of bids we place at-auction on behalf of our client companies daily;
Search Volume Prediction: Key to increasing the efficiency of our internal systems and algorithms is predicting likely search volume on a range of search terms each day. The successful candidate is likely to be tasked with building a model which predicts trends in search traffic across the range of industries we currently, or plan to, operate in;
Sales Funnel Analytics: The successful candidate will regularly work directly with a range of our client companies to help them better understand their sales funnel. This process often involves sourcing a diverse range of weird and wonderful data-sets, and developing techniques to easily access the valuable insight hidden therein;
Data Guru (aka Data Agony Aunt): Each week in Segmatic a myriad of problems will come across your desk. Equipped with a logical mind-set, a wide range of technical skills and a firm focus, you will be encouraged to solve these problems and thereby improve the performance of the company as a whole. Understanding Auction Dynamics, Web Scraping, Data Parsing & Cleaning, Natural Language Processing, Reverse Engineering Google Adwords... Your ability to contribute to Segmatic’s forward momentum will limited only by your ability and dedication.
Other tasks as required by the Head of Data Science.
Desired Skills & Experience:
The successful candidate will have a balance of most of the following qualities, and hopefully a few that we haven’t thought of:
- Numerate, analytical, and curious: This role requires numerical, analytical, and technical ability, all at a high level. Ability to apply these abilities, creatively and consistently, to real world problems in a fast-paced business setting. Ability to apply these abilities, creatively and consistently, to real world problems in a fast-paced business setting.
- Data: A minimum of 3 years of experience in a data-driven environment, and a track-record of high-quality output and innovation. Able to source, process, store and analyse large data sets.
- Technical ability: Advanced technical skills are desirable, for example SQL, Python, C#/VB/Java, and Excel.
- Agile learning: You’re highly motivated and a quick learner.
- Accountability: You have the confidence and ability to tackle new initiatives with little guidance.
Permanent contract. Salary is very competitive, commensurate with experience.
Applications will be processed as they are received.
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