Auction-winning account structure
Google Shopping doesn’t usually let you use positive keywords to enter different bids on different search terms. If your profit margin is higher on one of your products, you can’t enter higher bids on search terms associated with that product.
Segmatic is the only platform that lets you enter individual bids on individual search terms in Google Shopping. We use negative matching on individual ad groups in a unique tiered account structure that’s fully integrated into Segmatic. We’ve simplified the process to the point where Google Shopping is probably the easiest part of the Segmatic platform to manage.
With Segmatic, you can win the auction consistently with the minimum investment. Segmatic clients consistently dominate their field in Google Shopping, because they are bidding against competitors with less advanced account structures who can’t bid in individual products. Our account structure means you direct people to the products they want, which boosts click-through rate and quality score.
Perfect accounts with automated building
No matter how good your Google Shopping strategy is, it’s going to be painful to implement it using AdWords Editor. It’s works fine for creating AdWords campaigns at scale, but it’s not a powerful tool for building and maintaining Google Shopping campaigns.
Segmatic offers full AdWords API integration for Google Shopping. We have designed a system that overcomes Google Shopping’s limitations, and integrated that system into Segmatic. We build Google Shopping accounts in Segmatic with the touch of a button, exactly as we would any other AdWords account. The hard work of building Google Shopping accounts at scale happens under the surface, so Segmatic clients can take a step back and focus on strategy.
Ad extensions are trickier to manage in Google Shopping than in AdWords, so advertisers keep things as simple as possible. In doing this, they miss out on the boost that extensions can give you in click-through and conversion rates.
Segmatic lets us activate your ad extensions in Google Shopping with a single click, and it makes promotions easy. We can turn them on and off with one click, or schedule them in advance.
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