Automated daily reporting
Segmatic automates reporting so it’s done and sitting in your inbox when you arrive at the office every morning. And automation means no more mistakes.
Reporting takes time, and it’s complicated enough that mistakes are common. What’s worse, it takes time at the start of the day when you should be expending your energy on more important things.
Deep-dive data you can use
Segmatic gives you custom deep-dive reports with pre-built pivot tables delivered to your inbox every day. Top line information in the email, and Excel attachments so you can re-work the tables any way you want.
To make good decisions on paid search campaigns, you often need to draw data from a wide range of sources, and it takes time and effort to collect that data and present it in a format that’s easy to analyse and draw conclusions from.
Know what your competitors are doing
AdWords is a goldmine of useful information about your competitors, if you know how to extract it and use it well, but Google doesn’t make it easy to extract insights and track trends over time to see how your competitors’ behaviour is changing.
Segmatic takes feedback directly from the auction to tell you what your competitors are doing on a daily basis. We track competitor behaviour over time to show you trends that would usually go unnoticed, like whether they’re bidding more aggressively on your brand terms over the weekend. Segmatic makes it easy to take action on these insights.
What to do next?