Make remarketing work for search
Remarketing for search is easy, but doing it at scale is both hard and slow. So hard in fact that Google offers to step in and do advertisers’ remarketing for them.
Segmatic implements your remarketing strategy across all of your campaigns with just a few clicks. It’s easy to enter different bids for people who have visited your site, or to present unique ads to them based on their history of browsing on your site.
Sometimes you need to pause all of your campaigns, quickly. Segmatic has big red button that pauses all currently live campaigns. It also has a big green button that restarts all of the campaigns you paused when you pressed the red button.
Track & analyse your quality score
Google doesn’t let you track your quality score over time, it only shows you your current quality score for each keyword. This makes it hard to get a real sense of how campaigns are performing.
Segmatic tracks your historical quality score and runs reports that show how it has changed over time. You’ll be able to see immediately If your quality score changes, so you can investigate the cause of the change. Segmatic reports tell you which keywords are performing well and which are not so good, so you can focus your time and attention on the keywords that need it.
Get the most out of Search Partners
Google gives you the option of working through search partners for each campaign, but they give you very little information to help you decide whether this is something you want to do.
Segmatic presents, at a glance, the data you need to decide which campaigns should be on or off search partners. This aggregate data is everything you need to make a quick decision. You can also dive deeper into the data for campaigns where you need more information to make this decision.
Optimise your close variants
Google’s close variant analysis can be a powerful tool to multiply the reach of your campaigns, but when it’s wrong it can be very, very wrong, and this can cost you a lot of money.
Segmatic lets you analyse your close variants at scale, so you can see which variants are working for you and which are dragging down your performance. Armed with this information, it’s easy to make informed decisions - bid differently on different variants, or create different ad copy.
Manage budgets intelligently
If you have lots of campaigns it can be a nightmare to manage different types of budgets within Google Ads. The functionality that Google offers for this is limited to setting campaign-level budgets and shared campaign budgets.
Segmatic recognises that there’s a lot more to budgets than just setting caps, and lets you take a more sophisticated approach to protecting your budget. With Segmatic It’s easy to set caps, and it’s also easy to effectively manage risk and protect against changes in the external environment, limit budgets for broad match keywords compared to exact match, or use Segmatic’s rule-based analysis of historical data to protect against price spikes.
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