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Risk & Reward
Performance Billing Model for Managed Service
Most paid search agencies bill based on a percentage of ad spend. If you’re not a paid search expert, this seems like an easy option. You don’t have to calculate an hourly rate or worry about agencies than inflate their hourly billings. The problem with this model is that it doesn’t incentivise the agency to lower your CPA and remove wasteful ad spend. If you’re not a paid search guru, it can be hard to tell if your agency is spending your money well.
When we developed Segmatic’s billing model, we thought back to our in-house days, and our experience of working with outside agencies that make big promises but produce disappointing results. We decided that the fairest billing model is one where our incentives are in perfect alignment with yours.
With our model, we only succeed when you do. Segmatic gives you all the reliability of an in-house team, with the convenience and price of an outside agency.
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