Cookies are small data files that are stored by your web browser on your computer, mobile or other handheld device when you access certain websites. Cookies enable websites to remember information about your visit (for example: preferred language and other settings, recognise the user’s device, etc.), making the site more useful upon following visits. If you would like to learn more about cookies in general, you can visit www.allaboutcookies.org. (http://www.allaboutcookies.org/)
Cookies May be used on our Website for the Following Purposes:
To remember essential data on settings and preferences, so we can tailor the websites content to your specific needs
To gather statistical information on how visitors use this website, so we can improve the content, structure and layout of our site
To help determine the effectiveness of our marketing campaigns through online advertising and the targeting of those advertisements
Cookies used on Our Site:
By using entering our website you may get first party cookies (i.e. set by the Segmatic.io domain) in addition to third party cookies (i.e. set by an external domain such as facebook.com). The following categories describe the range of cookies that can be used during your visit to our site.
Remembering Settings and Preferences
Measuring Website Usage (Google Analytics)
We use Google Analytics to collect information about how people use this site. We do this to make sure it’s meeting its users’ needs and to understand how we could do it better.
Google Analytics stores information about what pages you visit, how long you are on the site, how you got here and what you click on. We do not collect or store your personal information (e.g. your name or address) so this information cannot be used to identify who you are.
Google provides details on the cookies used as well as a plugin that can be used to opt out of Google Analytics.
Web Beacons / Tracking Pixels
Segmatic uses conversion tracking/remarketing functionality provided by Twitter, Facebook, Google, and other providers to measure the effectiveness of our publicity efforts through on-line advertising.
This involves the use of web beacons (these are also referred to as ‘pixel tags’ or ‘clear gifs’) to provide us with statistical information about site traffic and how people navigate through our site. These will not capture any personal data about you. Similar techniques are used to let us track conversion rates on email marketing so we know that our message is being heard effectively.
To opt-out or get more information on these cookies, click here for Google (https://support.google.com/ads/answer/2662922?hl=en), here for Twitter (https://support.twitter.com/articles/20170407), and here for Facebook(https://www.facebook.com/help/568137493302217). You can also make use of the Your Online Choices website to set your preferences for online advertising cookies(http://www.youronlinechoices.com/ie/your-ad-choices).
We maintain an active social network presence, namely Twitter, Facebook, LinkedIn and Instagram. We embed widgets from these networks to provide follow buttons, like boxes and stream embeds. This may result in cookies being set by these networks while using our site.
Third Party Services
Third-party cookies are external to Segmatic and not set by our website. They are set by other websites via embedded components or links in our website. Please refer to each third-party websites' own privacy and cookie policies for details about their usage of cookies and personally identifiable information.
Managing and Deleting Cookies
It is possible to view, manage and delete cookies within your web browser. These setting are usually found under "Privacy" / “Security” in the browsers settings or preferences menu. However, disabling cookies may prevent you from using certain aspects of our sites and may impede your user experience.